Market Research

Beauty Sales Surge as Consumers Invest in Self-Care & Wellness

CPE reveals its favorite beauty + wellness brands, spotlighting the products winning over today's selective, health-conscious shopper.

Beauty sales rose as consumers continued to prioritize self-care and wellness products. BearFotos/Shutterstock.com

As U.S. beauty sales climb 7% and the industry’s $56 billion “feel-good effect” keeps consumers investing in how they look, feel, and live, Consumer Product Events (CPE) unveils its annual roundup of favorite beauty + wellness brands worth buying now. 

Curated by consumer product experts, the 2026 list spotlights standout innovations for reporters, editors, producers, bloggers, and influencers. CPE has connected products with press nationwide since 2009, backed by PR expertise dating to 1996.

  • L.A. Girl
  • Flip My Life
  • Arrive Club
  • Nora Fleming
  • Deborah Lindquist
  • TRAVALO Roma
  • Mumms
  • Roon Body
  • Mānuka Health

L.A. Girl recently won a 2026 Glamour Award; their PRO Perfect Setting Spray in Dewy Finish is a micro-mist that preps bare skin, sets a full face, and revives a midday glow with just a spritz.

Arrive Club is a self-heating, TSA-friendly towelette that warms up on its own, dispensing an incredibly nourishing blend of shea butter, squalane, jojoba oil, and ceramides. Unscented, fragrance-free, dermatologist-tested, and clinically tested for sensitive skin, it’s like a shower and mini spa in a pouch.

Nora Fleming is a collectible brand. “Hello, Gorgeous” mini is a hand-painted porcelain lipstick that brings the brand’s wildly popular collection of interchangeable minis from serving and home décor straight to the vanity counter.

TRAVALO Roma offers a patented refill system that fills directly from most standard fragrance bottles in seconds. No funnels, no mess, no decanting drama. Just your favorite fragrance in a sleek, convenient, travel-friendly package.

Mumms’ scalp serum is a daily treatment made specifically for the hair changes that hormonal shifts bring, supporting healthier-looking, thicker, fuller hair.

Roon Body offers a waterless balm that uses five actives to target odor-causing bacteria rather than masking it with fragrance. It melts on contact, goes on clear, and skips the sticky feel.

Mānuka Health products are naturally rich in MGO (methylglyoxal), the compound behind Mānuka honey’s unique antibacterial activity. This little pot of wonder is fully traceable from hive to jar.

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